Director of Product Marketing

Who We Are: At Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that we can inspire you to find your magic! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty and media brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on Kaizen, breaking boundaries and our unwavering passion for kindness!

Summary: We are seeking an experienced and strategic Director of Product Marketing to lead our product marketing initiatives and drive growth in our innovative beauty start-up. This leader will be pivotal in shaping our product strategy, building comprehensive business analyses, and fostering cross-functional collaboration to achieve superior product positioning and market competitiveness. The ideal candidate will blend business acumen, data-driven insights, and strategic thinking to amplify our product impact and accelerate growth.

Essential Duties and Responsibilities:

1. Product Growth Strategy

• Define product priorities and ensure organizational alignment across all teams.
• Identify new growth opportunities by analyzing market trends and consumer behaviors.
• Decode market rules to make strategic recommendations that enhance product competitiveness and superiority.
• Lead strategic discussions on product innovation to drive growth in key categories, formats, and shades.
• Provide clear guidance on product quantities and potential in collaboration with commercial and S&OP teams.
• Lead and drive pricing and profitability strategies for the whole organization.

2. Product Offer Competitiveness

• Drive the portfolio strategy defining ideal ranges and driving assortment.
• Own the product offer's competitive landscape and ensure market relevance.
• Lead the development of compelling product concepts and positioning, collaborating closely with Product Development (PD).
• Ensure claims are competitive and legally sound in collaboration with the legal team.
• Lead the development of new formats (e.g., minis), kits, merchandise, and collateral to support product launches.
• Oversee sampling strategy to effectively drive brand awareness and product trial.

3. Business Strategy, Analysis, and Performance Reporting

• Report on business performance, providing comprehensive analysis and strategic recommendations to senior leadership. Optimize future marketing strategies and inform budget allocation, continually proposing improvements to enhance product impact and growth.
• Assess potential and determine success factors of new product launches.
• Track key performance indicators (KPIs) to evaluate product launches and overall marketing effectiveness.
• Conduct detailed analysis of regional performance, generating actionable insights and implementing improvements to inform product development and marketing strategies.
• Build an ecosystem of accurate, data-driven insights to guide product and business decisions effectively.

4. Cross-Functional Leadership

• Act as the strategic lead within the company for product-related initiatives and business analysis.
• Partner with Product Development, Sales, Creative, and Digital teams to align on product marketing objectives and strategies.
• Drive product training programs for internal teams to build deep product knowledge and alignment.
• Ensure ongoing alignment between innovation, marketing, commercial, finance and supply teams to streamline processes and enhance product impact.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in product marketing within the beauty or consumer goods industry with a Global scope
• Proven success in leading product marketing strategies, product launches, and building competitive product offerings.
• Strong analytical skills with a demonstrated ability to interpret data and translate it into actionable strategies.
• Exceptional communication and storytelling abilities to craft compelling product narratives.
• Experience managing and mentoring a marketing team.
• Proficiency in project management, with the capability to juggle multiple initiatives and drive results.
• Familiarity with marketing, finance and data analysis tools (e.g., CRM software, analytics platforms).

• Monthly “Self Love Days” – at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty, Wishful, and Kayali products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.